Kontoliou, I., Veloutsou, C. and Panos, G. (2023) Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues. In: Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023, (Accepted for Publication)
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Accepted for Publication |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Panos, Professor Georgios and Kontoliou, Ioanna and Veloutsou, Professor Cleopatra |
| Authors: | Kontoliou, I., Veloutsou, C., and Panos, G. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management College of Social Sciences > Adam Smith Business School > Accounting and Finance |
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