Dong, X., Veloutsou, C. and Morgan-Thomas, A. (2023) Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities. In: Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023, (Accepted for Publication)
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Abstract
No abstract available.
| Item Type: | Conference Proceedings |
|---|---|
| Status: | Accepted for Publication |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Morgan-Thomas, Professor Anna and Dong, Xinyu and Veloutsou, Professor Cleopatra |
| Authors: | Dong, X., Veloutsou, C., and Morgan-Thomas, A. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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