Chevtchouk, Y., Veloutsou, C. and Paton, R. (2023) An Interdisciplinary-informed Brand Experience Scale. In: Academy of Marketing Science Conference, New Orleans, LA, USA, 17-19 May 2023, (Accepted for Publication)
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Accepted for Publication |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Paton, Professor Robert and Chevtchouk, Yanina and Veloutsou, Professor Cleopatra |
| Authors: | Chevtchouk, Y., Veloutsou, C., and Paton, R. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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