Ramdarshan Bold, M. (2022) The commodification, "diversification", and Walliams-fication of the British children’s book market. In: Coats, K., Stevenson, D. and Yenika-Agbaw, V. (eds.) A Companion to Children's Literature. Wiley: Hoboken, NJ, pp. 426-440. ISBN 9781119038221 (doi: 10.1002/9781119038276.ch34)
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Abstract
The conglomeration and contraction of the publishing industry have transformed the way that books are written, commissioned, produced, marketed, and distributed. There are many factors that influence which books and authors gain prominence in best-seller lists and bookshops. In children's publishing – one of the most buoyant sectors in the book trade – the market is dominated by brand-name, celebrity, and classic authors, who receive inordinate marketing and promotion by their publishers. This means that culturally significant books grapple with the more commercially oriented products, as they have throughout history. This chapter explores how this consolidation of children's literature is unfolding in conjunction with the movement to make children's books more inclusive and representative.
| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Ramdarshan Bold, Dr Melanie |
| Authors: | Ramdarshan Bold, M. |
| Subjects: | P Language and Literature > PZ Childrens literature Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography |
| College/School: | College of Social Sciences > School of Education > Culture, Literacies, Inclusion & Pedagogy |
| Publisher: | Wiley |
| ISBN: | 9781119038221 |
| Published Online: | 28 May 2022 |
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