Tackling barriers to collective action for effective vaccination campaigns: rabies in rural Africa as an example

Lim, P. C., Lembo, T. , Hampson, K. , Changalucha, J. , Sambo, M. and Ghosal, S. (2022) Tackling barriers to collective action for effective vaccination campaigns: rabies in rural Africa as an example. Humanities and Social Sciences Communications, 9, 364. (doi: 10.1057/s41599-022-01374-3)

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Vaccine-based protection in populations that are vulnerable to infectious diseases represents a public good, whose successful attainment requires collective action. We investigated participation in mass domestic dog vaccination against dog-mediated human rabies endemic in Tanzania as a prototypical example of these issues. We employed advertising interventions, text messaging and/or engagement through community leaders, as well as operational adjustments to increase the saliency of rabies risks and reduce barriers to participation in vaccination campaigns. Neither advertising strategies were effective on their own, however, when taken together, the two advertising strategies substantially improved vaccination coverage. Operational interventions, such as increasing vaccination stations and extending time windows of delivery, greatly enhanced participation. Our experimental and theoretical findings highlight the importance of both salience and context: sparking successful collective action requires decision-making bodies to understand and respond to the challenges encountered by intended beneficiaries in their local contexts.

Item Type:Articles
Additional Information:This work was funded by a Lord Kelvin/Adam Smith studentship from the University of Glasgow to PCL, Wellcome funding to KH (207569/Z/17/Z) and to JC (106824/Z/15/Z) and a GCRF small grant from the Scottish Funding Council.
Glasgow Author(s) Enlighten ID:Sambo, Dr Maganga and Lembo, Dr Tiziana and Lim, Putthi Cheat and Hampson, Professor Katie and Ghosal, Professor Sayantan and changalucha, Mr joel
Authors: Lim, P. C., Lembo, T., Hampson, K., Changalucha, J., Sambo, M., and Ghosal, S.
College/School:College of Medical Veterinary and Life Sciences > School of Biodiversity, One Health & Veterinary Medicine
College of Social Sciences > Adam Smith Business School > Economics
Journal Name:Humanities and Social Sciences Communications
Publisher:Springer Nature
ISSN (Online):2662-9992
Copyright Holders:Copyright © 2022 The Authors
First Published:First published in Humanities and Social Sciences Communications 9: 364
Publisher Policy:Reproduced under a Creative Commons License
Data DOI:10.7910/DVN/IBCQDR

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
301620The Science of Rabies EliminationKatie HampsonWellcome Trust (WELLCOTR)207569/Z/17/ZInstitute of Biodiversity, Animal Health and Comparative Medicine