Majumdar, B. and Naha, S. (2020) Live sport during the COVID-19 crisis: fans as creative broadcasters. Sport in Society, 23(7), pp. 1091-1099. (doi: 10.1080/17430437.2020.1776972)
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Abstract
The hiatus in stadium spectatorship due to the COVID-19 pandemic presents us with a unique opportunity to rethink the way sport fans participate in the making of live events. Some sport leagues have resumed, with others to follow, but the stadium experience has profoundly changed as fans cannot gather in the galleries until the spread of coronavirus is arrested. How can sport broadcasters continue to engage fans and mitigate the problem of the empty stadium? We argue that creative harnessing of user-generated content and integration of online and offline fandom can help broadcasters present sport in a much more attractive manner during and after the pandemic.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Naha, Dr Souvik |
| Authors: | Majumdar, B., and Naha, S. |
| College/School: | College of Social Sciences > School of Social and Political Sciences > Economic and Social History |
| Journal Name: | Sport in Society |
| Publisher: | Taylor and Francis |
| ISSN: | 1743-0437 |
| ISSN (Online): | 1743-0445 |
| Published Online: | 12 June 2020 |
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