Enhancing structural diversity in social networks by recommending weak ties

Sanz-Cruzado, J. and Castells, P. (2018) Enhancing structural diversity in social networks by recommending weak ties. In: 12th ACM Conference on Recommender Systems (RecSys 2018), Vancouver, British Columbia, Canada, 2-7 October 2018, pp. 233-241. ISBN 9781450359016 (doi: 10.1145/3240323.3240371)

Abstract

Contact recommendation has become a common functionality in online social platforms, and an established research topic in the social networks and recommender systems fields. Predicting and recommending links has been mainly addressed to date as an accuracy-targeting problem. In this paper we put forward a different perspective, considering that correctly predicted links may not be all equally valuable. Contact recommendation brings an opportunity to drive the structural evolution of a social network towards desirable properties of the network as a whole, beyond the sum of the isolated gains for the individual users to whom recommendations are delivered -global properties that we may want to assess and promote as explicit recommendation targets. In this perspective, we research the definition of relevant diversity metrics drawing from social network analysis concepts, and linking to prior diversity notions in recommender systems. In particular, we elaborate on the notion of weak tie recommendation as a means to enhance the structural diversity of networks. In order to show the signification of the proposed metrics, we report experiments with Twitter data illustrating how state of the art contact recommendation methods compare in terms of our metrics; we examine the tradeoff with accuracy, and we show that diverse link recommendations result in a corresponding diversity enhancement in the flow of information through the network, with potential implications in mitigating filter bubbles.

• Item Type: Conference Proceedings
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Sanz-Cruzado Puig, Dr Javier
• Authors: Sanz-Cruzado, J., and Castells, P.
• College/School: College of Science and Engineering > School of Computing Science
• Journal Name: RecSys 2018 - 12th ACM Conference on Recommender Systems
• ISBN: 9781450359016

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