Balkan, N. (2021) Customer–company relationships: the key dimensions and leveraging social media to build relationships. In: Ritch, E. L. and McColl, J. (eds.) New Perspectives on Critical Marketing and Consumer Society. Emerald Publishing: Bingley, pp. 39-52. ISBN 9781839095573
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Publisher's URL: https://books.emeraldinsight.com/book/detail/new-perspectives-on-critical-marketing-and-consumer-society/?k=9781839095573
Abstract
No abstract available.
Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Balkan, Dr Nilay |
Authors: | Balkan, N. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Emerald Publishing |
ISBN: | 9781839095573 |
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