Customer–company relationships: the key dimensions and leveraging social media to build relationships

Balkan, N. (2021) Customer–company relationships: the key dimensions and leveraging social media to build relationships. In: Ritch, E. L. and McColl, J. (eds.) New Perspectives on Critical Marketing and Consumer Society. Emerald Publishing: Bingley, pp. 39-52. ISBN 9781839095573

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Publisher's URL: https://books.emeraldinsight.com/book/detail/new-perspectives-on-critical-marketing-and-consumer-society/?k=9781839095573

Abstract

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Balkan, Dr Nilay
Authors: Balkan, N.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Emerald Publishing
ISBN:9781839095573

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