Building a hierarchical sustainable consumption behavior model in qualitative information: consumer behavior influences on social impacts and environmental responses

Bui, T. D., Lim, M. K. , Sujanto, R., Ongkowidjaja, M. and Tseng, M.-L. (2022) Building a hierarchical sustainable consumption behavior model in qualitative information: consumer behavior influences on social impacts and environmental responses. Sustainability, 14(16), 9877. (doi: 10.3390/su14169877)

Abstract

This study contributes to an understanding of valid sustainable consumption behavior attributes in Indonesia, due to the current unsustainability of product usage and environmental damage. Increasing consumption requires an understanding and exploration of important aspects of the consumption process and consumers’ behaviour. Sustainable consumption fulfils human needs, increases quality of life, reduces environmental damage and minimizes the risk to human health. A set of qualitative aspects and criteria is selected, validated by experts, using the Delphi method. Qualitative information is translated into comparable scales by applying fuzzy set theory. The interrelationships among the attributes are then identified by using a decision-making trial evaluation in the laboratory. Choquet integral is used to eliminate problems of expert subjectivity and this interactivity method, thus, provides higher insight into effectively addressing uncertainties. The results show that social impact and consumer behavior have a significant role in driving sustainable consumption behavior, representing an individual’s motivation in planning or decision making when performing a specific sustainable behavior. Sustainable consumption behavior is motivated by perceived consumer effectiveness, trust from consumers, environmental knowledge, environmental responsibility, behavioral intention, emotion, and motivation regarding social consumption mot. Theoretical and managerial implications are also provided.

• Item Type: Articles
• Additional Information: Funding: This study is partially supported by Ministry of Science and Technology, Taiwan (MOST 110-2221-E-468-010).
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Lim, Professor Ming
• Authors: Bui, T. D., Lim, M. K., Sujanto, R., Ongkowidjaja, M., and Tseng, M.-L.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Journal Name: Sustainability
• Publisher: MDPI
• ISSN: 2071-1050
• ISSN (Online): 2071-1050
• Published Online: 10 August 2022
• Copyright Holders: Copyright © 2022 by the authors
• First Published: First published in Sustainability 16(16): 9877
• Publisher Policy: Reproduced under a Creative Commons License