Outcomes Across the Brand Ethical Continuum in Luxury Services

Chevtchouk, Y., Veloutsou, C. and Paton, R. (2021) Outcomes Across the Brand Ethical Continuum in Luxury Services. In: 2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding, Dubai and Sharjah, UAE, 15-16 November 2021,

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Abstract

No abstract available.

Item Type:Conference Proceedings
Additional Information:Academy of Marketing, Consumer Psychology & Cross-Cultural Research SIG.
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Paton, Professor Robert and Chevtchouk, Yanina and Veloutsou, Professor Cleopatra
Authors: Chevtchouk, Y., Veloutsou, C., and Paton, R.
College/School:College of Social Sciences
College of Social Sciences > Adam Smith Business School
College of Social Sciences > Adam Smith Business School > Management
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