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Negative customer engagement behavior in online social networks: understanding the nuance

Alexander, M. and Azer, J. (2023) Negative customer engagement behavior in online social networks: understanding the nuance. In: Rather, R. A. and Ramkissoon, H. (eds.) Handbook of Customer Engagement in Tourism Marketing: Current Issues and Challenges. Edward Elgar Publishing. ISBN 9781802203936 (In Press)

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Publisher's URL: https://www.e-elgar.com/shop/gbp/handbook-of-customer-engagement-in-tourism-marketing-9781802203936.html

Abstract

No abstract available.

Item Type:Book Sections
Keywords:Customer engagement behavior, online reviews, services, TripAdvisor, tourism, valence.
Status:In Press
Glasgow Author(s) Enlighten ID:Azer, Dr Jaylan
Authors: Alexander, M., and Azer, J.
College/School:College of Social Sciences > Adam Smith Business School > Management
Research Group:Marketing
Publisher:Edward Elgar Publishing
ISBN:9781802203936

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