Alexander, M. and Azer, J. (2023) Negative customer engagement behavior in online social networks: understanding the nuance. In: Rather, R. A. and Ramkissoon, H. (eds.) Handbook of Customer Engagement in Tourism Marketing: Current Issues and Challenges. Edward Elgar Publishing, pp. 43-55. ISBN 9781802203936
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Publisher's URL: https://www.e-elgar.com/shop/gbp/handbook-of-customer-engagement-in-tourism-marketing-9781802203936.html
Abstract
No abstract available.
Item Type: | Book Sections |
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Keywords: | Customer engagement behavior, online reviews, services, TripAdvisor, tourism, valence. |
Status: | Published |
Glasgow Author(s) Enlighten ID: | Azer, Dr Jaylan |
Authors: | Alexander, M., and Azer, J. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Research Group: | Marketing |
Publisher: | Edward Elgar Publishing |
ISBN: | 9781802203936 |
Copyright Holders: | Copyright © Raouf Ahmad Rather and Haywantee Ramkissoon |
First Published: | First published in Handbook of Customer Engagement in Tourism Marketing 2023 |
Publisher Policy: | Reproduced in accordance with the publisher copyright policy |
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