Economic perspectives on the characteristics and operation of media industries

Doyle, G. (2021) Economic perspectives on the characteristics and operation of media industries. In: McDonald, P. (ed.) Routledge Companion to Media Industries. Series: Routledge media and cultural studies companions. Routledge: London and New York, pp. 76-95. ISBN 9780367225261 (doi: 10.4324/9780429275340-7)

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Whereas academic studies of media have traditionally been dominated by sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of media industries. Therefore media economics - the subject area that concerns itself with the economics of making and supplying media – is flourishing. In media economics, the focus is on applying economic theories and concepts to activities such as film-making, news production, print and online publishing, video on demand streaming services, and television and radio broadcasting, and on developing models and paradigms for the advancement of economic studies of all aspects of media. As more and more economists have turned their attention to media firms and industries, media economics has developed as a rich and diverse field in its own right. This chapter sets out to give a sense of some of the main themes and concerns which mark this out as a distinctive and lively area of study. It examines some of the key purposes and aims that have inspired work in media economics and outlines a number of topics, such as the effects of technological and market changes, monopolisation and competition, audiences and advertising, that continue to engage the interest of researchers interested in economic aspects of media organisations, markets and industries.

Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Doyle, Professor Gillian
Authors: Doyle, G.
Subjects:A General Works > AC Collections. Series. Collected works
College/School:College of Arts & Humanities > School of Culture and Creative Arts
Published Online:05 October 2021

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