Exporting from a remote, open economy during Covid-19: challenges and opportunities for SMEs

Fiedler, A., Fath, B., Sinkovics, N. and Sinkovics, R. R. (2021) Exporting from a remote, open economy during Covid-19: challenges and opportunities for SMEs. In: Husted, K. and Sinkovics, R. R. (eds.) Management Perspectives on the Covid-19 Crisis: Lessons from New Zealand. Edward Elgar: Cheltenham, UK, pp. 71-82. ISBN 9781800882089 (doi: 10.4337/9781800882096.00014)

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Abstract

This chapter investigates the emerging advice given to New Zealand (NZ) exporting small and medium-sized enterprises (SMEs) in the wake of the Covid-19 pandemic with respect to opportunities and challenges in international markets. Using data from virtual meetings and webinars of NZ export support organizations, the study sheds light on the mixed blessing of physical distance from major export markets. While distance shielded NZ early on in the pandemic, connecting to export markets became increasingly challenging and even experienced exporters had to gain new market knowledge and build new networks by relying on digital technologies and channels.

Item Type:Book Sections
Keywords:Exporting, crisis, pandemic, business recovery, small and medium-sized enterprises (SMEs), barriers to internationalisation, distance.
Status:Published
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf and Sinkovics, Dr Noemi
Authors: Fiedler, A., Fath, B., Sinkovics, N., and Sinkovics, R. R.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Edward Elgar
ISBN:9781800882089
Published Online:06 August 2021
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