The Paradox of Distance – New Zealand Businesses During Covid-19

Fath, B., Fiedler, A., Sinkovics, N. and Sinkovics, R. R. (2022) The Paradox of Distance – New Zealand Businesses During Covid-19. In: van Tulder, R., Verbeke, A., Piscitello, L. and Puck, J. (eds.) International Business in Times of Crisis: Tribute Volume to Geoffrey Jones. Series: Progress in international business research, 16. Emerald Publishing: Bingley, UK, pp. 431-447. ISBN 9781802621648 (doi: 10.1108/S1745-886220220000016023)

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The Covid-19 pandemic has quickly transformed the notions of crises and of living in a VUCA (volatile, uncertain, complex, and ambiguous) world into a lived experience. This chapter offers a perspective on how New Zealand businesses experienced and reacted to Covid-19 related management from a distance and with a mindset that was informed by the government’s focus on health and well-being and “being kind.” This exploratory findings from a sample of New Zealand exporters show that technology-supported management of digital distance and trust, infused with a partner-specific exhibition of empathy, fostered successful business relationships during these challenging times.

Item Type:Book Sections
Keywords:Covid-19, digital distance, trust, virtuality trap, relationship, empathy.
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf and Sinkovics, Dr Noemi
Authors: Fath, B., Fiedler, A., Sinkovics, N., and Sinkovics, R. R.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Emerald Publishing
Published Online:14 March 2022
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