McMenemy, D. (2003) Branding as a means of promotion of library and information services. Impact: Journal of the Career Development Group, 6(3/4), pp. 22-23.
Full text not currently available from Enlighten.
Abstract
Focuses on the branding of Library services as a marketing tool.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | McMenemy, Dr David |
| Authors: | McMenemy, D. |
| College/School: | College of Arts & Humanities > School of Humanities > Information Studies |
| Journal Name: | Impact: Journal of the Career Development Group |
| ISSN: | 1468-1625 |
University Staff: Request a correction | Enlighten Editors: Update this record
Deposit and Record Details
Deposit and Record Details