Yamin, M. and Sinkovics, R. R. (2006) Online-marketing and psychic distance - an exploratory study of learning about distant customers. In: Hadjikhani, A., Lee, J.-W. and Johanson, J. (eds.) Business Networks and International Marketing. Doo Yang Publishing Co., pp. 223-245. ISBN 9788975281648
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf |
| Authors: | Yamin, M., and Sinkovics, R. R. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Doo Yang Publishing Co. |
| ISBN: | 9788975281648 |
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