Sinkovics, R. R. , Stöttinger, B., Schlegelmilch, B. B. and Ram, S. (2002) Reluctance to use technology-related products: development of a technophobia scale. Thunderbird International Business Review, 44(4), pp. 477-494. (doi: 10.1002/tie.10033)
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Abstract
Many consumers feel overloaded by the complexity of technology-related products. This renders consumers less open and may even lead to an aversion or anxiety towards this kind of products, so-called technophobia. The prevailing paper aims to establish an instrument which measures technophobia. Following a literature review and in-depth interviews with experts, a scale is developed and tested in seven different countries (U.S., U.K., France, Spain, India, Mexico and Austria, total sample size = 1503 respondents). The three underlying dimensions of the scale, namely, "Personal Failure", "Human vs. Machine Ambiguity" and "Convenience" are discussed and future research avenues to strengthen the cross-national usability of the scale are identified.
| Item Type: | Articles |
|---|---|
| Keywords: | Technology, anxiety, fear, Scale development, personal failure, human vs. machine ambiguity, convenience |
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf |
| Authors: | Sinkovics, R. R., Stöttinger, B., Schlegelmilch, B. B., and Ram, S. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Thunderbird International Business Review |
| Publisher: | Wiley |
| ISSN: | 1096-4762 |
| ISSN (Online): | 1520-6874 |
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