Marketing academics in Austria, Germany and Switzerland: Humboldt's ideals give way to performance pressure

Sinkovics, R. R. and Schlegelmilch, B. B. (2000) Marketing academics in Austria, Germany and Switzerland: Humboldt's ideals give way to performance pressure. Journal of Marketing Management, 16(7), pp. 745-759. (doi: 10.1362/026725700784672908)

Abstract

In many countries, the system of business education at universities and colleges has been an important topic of public scrutiny and discussion. Universities in German speaking countries and regions are no exception. Critical statements range from a lack of practical relevance in teaching and research to the need to increase research output. This paper aims to investigate how marketing faculty deal with such pressures. Based on a census of all German speaking marketing professors at German, Swiss, and Austrian universities and polytechnics, the analysis probes the status-quo and satisfaction with the current work environment. The paper concludes with suggestions for improving the working conditions of German speaking marketing academics and identifies some promising future research avenues.

• Item Type: Articles
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Sinkovics, Professor Rudolf
• Authors: Sinkovics, R. R., and Schlegelmilch, B. B.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Journal Name: Journal of Marketing Management
• Publisher: Taylor & Francis
• ISSN: 0267-257X
• ISSN (Online): 1472-1376
• Published Online: 01 February 2000