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Assessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues

Sinkovics, R. R. , Salzberger, T. and Holzmüller, H. (1998) Assessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues. In: Mennicken, C. and Balderjahn, I. (eds.) New Developments and Approaches in Consumer Behaviour Research. MacMillan Press: London, pp. 269-288. ISBN 9780333739075

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Abstract

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf
Authors: Sinkovics, R. R., Salzberger, T., and Holzmüller, H.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:MacMillan Press
ISBN:9780333739075

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