Cultivating learning and fostering flexibility in international distribution

Sinkovics, R. R. and Roath, A. S. (2012) Cultivating learning and fostering flexibility in international distribution. Der Markt, 51(1), pp. 3-12. (doi: 10.1007/s12642-011-0067-6)

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Research examining the relationship among learning orientation, strategic flexibility, and performance is assessed in an international setting focused on exporting manufacturers involved in contractual relationships with foreign distributors. Adopting a learning orientation—developing skills in creating, acquiring, and transferring knowledge—has generally been believed to significantly impact performance. In the current research, however, the relationship between learning orientation and performance was not direct, but found to flow indirectly through strategic flexibility. The results suggest that learning orientation develops a set of firm capabilities, such as flexibility, that eventually lead to enhanced performance.

Item Type:Articles
Keywords:Learning orientation, strategic flexibility, international distribution.
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf
Authors: Sinkovics, R. R., and Roath, A. S.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Der Markt
Published Online:27 October 2011

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