Enhancing the trustworthiness of qualitative research in international business

Sinkovics, R. R. , Penz, E. and Ghauri, P. N. (2008) Enhancing the trustworthiness of qualitative research in international business. Management International Review, 48, pp. 689-714. (doi: 10.1007/s11575-008-0103-z)

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Reliability, validity, generalisability and objectivity are fundamental concerns for quantitative researchers. For qualitative research, however, the role of these dimensions is blurred. Some researchers argue that these dimensions are not applicable to qualitative research and a qualitative researcher’s tool chest should be geared towards trustworthiness and encompass issues such as credibility, dependability, transferability and confi rmability. 0 This paper advocates the use of formalised and software-based procedures for the analysis and interpretation of qualitative interview data. It is argued that International Business research, with a focus on international datasets, equivalence issues, multiple research environments and multiple researchers, will benefi t from formalisation. The use of software programmes is deemed to help to substantiate the analysis and interpretation of textual interview data.

Item Type:Articles
Keywords:Qualitative Research, Interviews, Trustworthiness, Reliability, Equivalence, Emic and Etic Approaches, NVivo, CAQDAS
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf
Authors: Sinkovics, R. R., Penz, E., and Ghauri, P. N.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Management International Review
ISSN (Online):1861-8901
Published Online:05 January 2009

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