Sinkovics, R. R. and Penz, E. (2005) Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. Journal of International Entrepreneurship, 3, pp. 303-315. (doi: 10.1007/s10843-006-7858-8)
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Abstract
The emergence of the Internet and the World Wide Web has been argued to fundamentally reshape economic conditions and business practices of firms. It is seen as a promoter of rapid internationalisation of companies, particularly small and medium enterprises. In the aftermath of the burst of the electronic-bubble business practitioners and academics look with scrutiny on successful web-strategies, relevant dimensions of online-success and try to identify viable website practices which enable long-term rewards. The literature offers a rather patchy pattern for successful web-strategies and consumer perspectives on what is expected from websites is hardly available. Within this paper, we introduce the dimension "web-empowerment”. This is a multidimensional construct comprising of consumer views on various dimensions of relevant and successful websites. The web-empowerment scale is based on a large sample from Austria, and developed according to scale development procedures. The relevance of this construct and practical issues in the context of a cross-country sample of SME’s is empirically examined. The paper concludes by offering implications for SME practitioners and for research.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf |
| Authors: | Sinkovics, R. R., and Penz, E. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of International Entrepreneurship |
| Publisher: | Springer |
| ISSN: | 1570-7385 |
| ISSN (Online): | 1573-7349 |
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