Special Issue: Qualitative Marketing Forschung – Konzeptionelle Entwicklungen und Methodische Trends

Sinkovics, R. R. (2009) Special Issue: Qualitative Marketing Forschung – Konzeptionelle Entwicklungen und Methodische Trends. Der Markt, 48(1), pp. 3-5. (doi: 10.1007/s12642-009-0007-x)

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Abstract

No abstract available.

Item Type:Articles (Editorial)
Keywords:Qualitative research, marketing research, conceptual developments, methodology, methodologies, trends.
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf
Authors: Sinkovics, R. R.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Der Markt
Publisher:Springer
ISSN:0025-3863
Published Online:31 March 2009

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