Sinkovics, R. R. (2009) Special Issue: Qualitative Marketing Forschung – Konzeptionelle Entwicklungen und Methodische Trends. Der Markt, 48(1), pp. 3-5. (doi: 10.1007/s12642-009-0007-x)
Full text not currently available from Enlighten.
Abstract
No abstract available.
Item Type: | Articles (Editorial) |
---|---|
Keywords: | Qualitative research, marketing research, conceptual developments, methodology, methodologies, trends. |
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf |
Authors: | Sinkovics, R. R. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Der Markt |
Publisher: | Springer |
ISSN: | 0025-3863 |
Published Online: | 31 March 2009 |
University Staff: Request a correction | Enlighten Editors: Update this record