Penz, E. and Sinkovics, R. R. (2005) Formalisierung qualitativer internationaler marketingforschung — grundsätze und anwendungsfall. In: Holzmüller, H. H. and Schuh, A. (eds.) Innovationen im Sektoralen Marketing. Physica-Verlag HD, pp. 235-256. ISBN 9783790815856 (doi: 10.1007/3-7908-1638-8_13)
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| Item Type: | Book Sections |
|---|---|
| Additional Information: | eISBN: 9783790816389. |
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf |
| Authors: | Penz, E., and Sinkovics, R. R. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Physica-Verlag HD |
| ISBN: | 9783790815856 |
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