Kuivalainen, O., Sinkovics, R. R. and Vanninen, H. (2014) Tellyo: a start-up company from Northern Europe and the quest for customers and markets. In: Ghauri, P. and Cateora, P. (eds.) International Marketing. 4th Edition. McGraw-Hill Education: London, pp. 473-480. ISBN 9780077148157
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Publisher's URL: http://www.mcgraw-hill.co.uk/textbooks/ghauri
Abstract
No abstract available.
Item Type: | Book Sections |
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Keywords: | Entrepreneurship, SME, start-up. |
Status: | Published |
Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf |
Authors: | Kuivalainen, O., Sinkovics, R. R., and Vanninen, H. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | McGraw-Hill Education |
ISBN: | 9780077148157 |
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