Tellyo: a start-up company from Northern Europe and the quest for customers and markets

Kuivalainen, O., Sinkovics, R. R. and Vanninen, H. (2014) Tellyo: a start-up company from Northern Europe and the quest for customers and markets. In: Ghauri, P. and Cateora, P. (eds.) International Marketing. 4th Edition. McGraw-Hill Education: London, pp. 473-480. ISBN 9780077148157

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Publisher's URL: http://www.mcgraw-hill.co.uk/textbooks/ghauri

Abstract

No abstract available.

Item Type:Book Sections
Keywords:Entrepreneurship, SME, start-up.
Status:Published
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf
Authors: Kuivalainen, O., Sinkovics, R. R., and Vanninen, H.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:McGraw-Hill Education
ISBN:9780077148157

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