Klausegger, C. and Sinkovics, R. R. (2005) Case study: Handl Tyrol - Market selection and coverage decisions of a medium-sized Austrian enterprise. In: Ghauri, P. and Cateora, P. (eds.) International Marketing [2 ed.]. McGraw-Hill Publishing Company: London, pp. 571-573. ISBN 0077148150
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Publisher's URL: http://www.mcgraw-hill.co.uk/textbooks/ghauri
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf |
| Authors: | Klausegger, C., and Sinkovics, R. R. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | McGraw-Hill Publishing Company |
| ISBN: | 0077148150 |
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