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Cultural adaptation in cross-border web presence: an investigation of German companies’ domestic, US, UK and Latin-American websites

Hossinger, M., Sinkovics, R. R. and Yamin, M. (2007) Cultural adaptation in cross-border web presence: an investigation of German companies’ domestic, US, UK and Latin-American websites. In: Sinkovics, R. and Yamin, M. (eds.) Anxieties and Management Responses in International Business. Series: The Academy of International Business. Palgrave MacMillan, pp. 208-224. ISBN 9780230515567

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Publisher's URL: https://link.springer.com/book/9780230515567

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf
Authors: Hossinger, M., Sinkovics, R. R., and Yamin, M.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Palgrave MacMillan
ISBN:9780230515567

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