Lim, M. and Abimbola, T. (2010) Branding and society: the social, cultural and financial impacts of brands in the twenty-first century. Journal of Product and Brand Management, 19(6), (doi: 10.1108/JPBM.2010.09619FAA.002)
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Abstract
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| Item Type: | Articles (Editorial) |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Lim, Professor Ming |
| Authors: | Lim, M., and Abimbola, T. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Product and Brand Management |
| Publisher: | Emerald |
| ISSN: | 1061-0421 |
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