Lim, M. , Cesar Machado, J. and Iglesias, O. (2015) Brand, identity and corporate reputation. Marketing Intelligence and Planning, 33(2), (doi: 10.1108/MIP-01-2015-0006)
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Abstract
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| Item Type: | Articles (Editorial) |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Lim, Professor Ming |
| Authors: | Lim, M., Cesar Machado, J., and Iglesias, O. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Marketing Intelligence and Planning |
| Publisher: | Emerald |
| ISSN: | 0263-4503 |
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