Roper, S., Lim, M. and Iglesias, O. (2018) ‘Brands that do Good’ (11th global brand conference), University of Bradford School of Management. Journal of Brand Management, 25(1-2), (doi: 10.1057/s41262-017-0068-y)
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Abstract
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| Item Type: | Articles (Editorial) |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Lim, Professor Ming |
| Authors: | Roper, S., Lim, M., and Iglesias, O. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Brand Management |
| Publisher: | Palgrave Macmillan Ltd. |
| ISSN: | 1350-231X |
| ISSN (Online): | 1479-1803 |
| Published Online: | 18 January 2018 |
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