Emoji as method: accessing emotional responses to changing historic places

Madgin, R. (2021) Emoji as method: accessing emotional responses to changing historic places. In: Madgin, R. and Lesh, J. (eds.) People-Centred Methodologies for Heritage Conservation: Exploring Emotional Attachments to Historic Urban Places. Series: Critical studies in heritage, emotion and affect. Routledge: Abingdon, Oxon ; New York, NY, pp. 80-94. ISBN 9780367364182 (doi: 10.4324/9780429345807-6)

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Publisher's URL: https://www.routledge.com/People-Centred-Methodologies-for-Heritage-Conservation-Exploring-Emotional/Madgin-Lesh/p/book/9780367364182


This chapter seeks to understand how emotional responses to changing historic places can be captured using emoji-based methods. These methods bring both emoji and visual methods into conversation to help to understand why historic places matter emotionally. The chapter first outlines the rise of emoji in popular culture before bringing in emerging work on emoji as method across academic disciplines. The chapter then outlines the approach taken by describing four emoji-based methods and discussing how this approach helps us to develop a better understanding of the reasons why people respond emotionally to changing historic places. The chapter concludes with some reflections on the future development of emoji-based research in the context of heritage theory and practice.

Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Madgin, Professor Rebecca
Authors: Madgin, R.
College/School:College of Social Sciences > School of Social and Political Sciences > Urban Studies
Published Online:17 May 2021

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
300029Why Does the Past Matter? Emotional Attachments to the Historic Urban EnvironmentRebecca MadginArts and Humanities Research Council (AHRC)AH/P007058/1S&PS - Urban Studies