Memes to an End: A Look Into What Makes a Meme Offensive

Elkhatib, Y. and Hill, K. (2021) Memes to an End: A Look Into What Makes a Meme Offensive. In: MISINFO 2021 Workshop on Misinformation Integrity in Social Networks, 15 Apr 2021,

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Abstract

Using memes is a popular method of online communication, including both lighthearted and dark humor as well as polarizing subjects. But what makes a meme offensive? Does this depend on a meme's content or format? Does a meme offensiveness vary across audiences? In order to answer these questions, we recruit 316 participants to score two sets of meme variants in terms of their offensiveness. We augment this with interviews to extract additional insights.

Item Type:Conference Proceedings
Keywords:Memes, Internet meme, offending content, online abuse, media consumption, social medium.
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Elkhatib, Dr Yehia
Authors: Elkhatib, Y., and Hill, K.
College/School:College of Science and Engineering > School of Computing Science
Research Group:GLASS
ISSN:1613-0073
Published Online:27 June 2021
Copyright Holders:Copyright © 2021 The Authors
First Published:First published in MISINFO 2021 Workshop on Misinformation Integrity in Social Networks
Publisher Policy:Reproduced under a Creative Commons License
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