Stewart, A.J., Pickering, M.J. and Sturt, P. (2004) Using eye movements during reading as an implicit measure of the acceptability of brand extensions. Applied Cognitive Psychology, 18, pp. 697-709. (doi: 10.1002/acp.1024)
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| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | UNSPECIFIED |
| Authors: | Stewart, A.J., Pickering, M.J., and Sturt, P. |
| College/School: | College of Science and Engineering > School of Psychology |
| Journal Name: | Applied Cognitive Psychology |
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