Carters-White, L., Chambers, S. , Skivington, K. and Hilton, S. (2021) Whose rights deserve protection? Framing analysis of responses to the 2016 committee of advertising practice consultation on the non-broadcast advertising of foods and soft drinks to children. Food Policy, 104, 102139. (doi: 10.1016/j.foodpol.2021.102139) (PMID:34720343) (PMCID:PMC8547229)
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Abstract
Exposure to advertising of food and beverages high in fat sugar and salt (HFSS) is considered a factor in the development of childhood obesity. This paper uses framing analysis to examine the strategic discursive practices employed by non-industry and industry responders to the Committee of Advertising Practice’s consultation responses (n = 86) on UK regulation of non-broadcast advertising of foods and soft drinks to children. Our analysis demonstrates non-industry and industry responders engaged in a moral framing battle centred on whose rights were deemed as being of greatest importance to protect: children or industry. Both industry and non-industry responders acknowledged that childhood obesity and non-broadcast advertising were complex issues but diverged on how they morally framed their arguments. Non-industry responders employed a moral framework that aligned with the values represented in social justice approaches to public health policy, where children were identified as vulnerable, in need of protection from harmful HFSS product advertising and childhood obesity was a societal problem to solve. In contrast, industry responders emphasised industry rights, portraying themselves as a responsible industry that is victim to perceived disproportionate policymaking, and values more closely aligned with a market justice approach to public health policy. Our analysis provides detailed insights into the framing strategies used in the policy debate surrounding the non-broadcast advertising of HFSS foods to children. This has relevance as to how advocacy organisations can develop counter-framing to industry frames which seek to limit effective regulation.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Hilton, Professor Shona and White, Ms Lauren and Skivington, Dr Kathryn and Chambers, Dr Stephanie |
| Creator Roles: | Carters-White, L.Conceptualization, Methodology, Data curation, Resources, Formal analysis, Writing – original draft, Writing – review and editing, Funding acquisition Chambers, S.Conceptualization, Methodology, Supervision, Writing – review and editing, Funding acquisition Skivington, K.Conceptualization, Methodology, Supervision, Writing – review and editing, Funding acquisition Hilton, S.Conceptualization, Methodology, Supervision, Writing – review and editing, Funding acquisition |
| Authors: | Carters-White, L., Chambers, S., Skivington, K., and Hilton, S. |
| College/School: | College of Medical Veterinary and Life Sciences > School of Health & Wellbeing > MRC/CSO SPHSU College of Social Sciences > School of Social and Political Sciences > Sociology Anthropology and Applied Social Sciences |
| Journal Name: | Food Policy |
| Publisher: | Elsevier |
| ISSN: | 0306-9192 |
| ISSN (Online): | 1873-5657 |
| Published Online: | 30 July 2021 |
| Copyright Holders: | Copyright © 2021 Crown Copyright |
| First Published: | First published in Food Policy 103: 102139 |
| Publisher Policy: | Reproduced under a Creative Commons License |
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