Geography matters in online hotel reviews

Wang, M. and Zhou, X. (2016) Geography matters in online hotel reviews. International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLI-B2, pp. 573-576. (doi: 10.5194/isprs-archives-xli-b2-573-2016)

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Abstract

In resonance with the popularity of user-generated contents (UGC) and the volunteered geographic information (VGI), this study crowdsourced 77,098 hotel reviews of 220 hotels provided by U.S. reviewers in the city of San Francisco, 2002 to 2015. In this exploratory analysis, we have revealed that there is spatial dependence of customer satisfaction at different locations (of hotels), which violates the assumption that ordinary least-square (OLS) is the best linear unbiased estimator (BLUE); therefore, spatial model might be required for analysing any antecedents and consequences of such phenomena. These results have implications in marketing and management strategies.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Wang, Dr Mingshu
Authors: Wang, M., and Zhou, X.
College/School:College of Science and Engineering > School of Geographical and Earth Sciences
Journal Name:International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences
Publisher:Copernicus Publications
ISSN:1682-1750
ISSN (Online):2194-9034
Copyright Holders:Copyright © 2016 The Authors
First Published:First published in International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XLI-B2: 573-576
Publisher Policy:Reproduced under a Creative Commons License

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