Wang, M. and Zhou, X. (2016) Geography matters in online hotel reviews. International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLI-B2, pp. 573-576. (doi: 10.5194/isprs-archives-xli-b2-573-2016)
Text
244644.pdf - Published Version Available under License Creative Commons Attribution. 831kB |
Abstract
In resonance with the popularity of user-generated contents (UGC) and the volunteered geographic information (VGI), this study crowdsourced 77,098 hotel reviews of 220 hotels provided by U.S. reviewers in the city of San Francisco, 2002 to 2015. In this exploratory analysis, we have revealed that there is spatial dependence of customer satisfaction at different locations (of hotels), which violates the assumption that ordinary least-square (OLS) is the best linear unbiased estimator (BLUE); therefore, spatial model might be required for analysing any antecedents and consequences of such phenomena. These results have implications in marketing and management strategies.
Item Type: | Articles |
---|---|
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Wang, Dr Mingshu |
Authors: | Wang, M., and Zhou, X. |
College/School: | College of Science and Engineering > School of Geographical and Earth Sciences |
Journal Name: | International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences |
Publisher: | Copernicus Publications |
ISSN: | 1682-1750 |
ISSN (Online): | 2194-9034 |
Copyright Holders: | Copyright © 2016 The Authors |
First Published: | First published in International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XLI-B2: 573-576 |
Publisher Policy: | Reproduced under a Creative Commons License |
University Staff: Request a correction | Enlighten Editors: Update this record