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How unhealthy commodity industries find a global audience in the English Premier League: three case studies of brand engagement
Robin Ireland
Christopher Bunn
Stephanie Chambers
Gerda Reith
Michael Viggars
Routledge
Soccer & Society, 2022. doi:10.1080/14660970.2022.2059861
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© 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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It’s a whole new ball game’: Thirty Years of the English Premier League
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