Koukou, M. and Dekkers, R. (2020) End-user Involvement in New Product Development: An Empirical Investigation of its Impact to New Product Outcomes. 27th Innovation and Product Development Management Conference, 07-09 Jun 2020.
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Abstract
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| Item Type: | Conference or Workshop Item |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Koukou, Dr Marianna and Dekkers, Dr Rob |
| Authors: | Koukou, M., and Dekkers, R. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Related URLs: |
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