Ethnography for large scale user trials

McMillan, D. and Chalmers, M. (2012) Ethnography for large scale user trials. Research in the Large, 3, pp. 15-18.

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In this paper the spread of ethnographic techniques from anthropology to HCI and their applicability to large scale mobile trials is discussed. Each of the three main ethnographic tools, observation, analysis of recorded data and interviews, are described and the challenges such trials present for each of them explored.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Chalmers, Professor Matthew and McMillan, Mr Donny
Authors: McMillan, D., and Chalmers, M.
College/School:College of Science and Engineering > School of Computing Science
Journal Name:Research in the Large
Publisher:ACM Press

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