Using Opinion Mining to Understand and Respond to Student Feedback on Teaching

Bradley, L. , Selvaretnam, G. and Kim, Y. (2019) Using Opinion Mining to Understand and Respond to Student Feedback on Teaching. BAFA Accounting Education SIG Annual Conference 2019, Ghent, Belgium, 22-24 May 2019. (Unpublished)

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This paper shows how learning analytics and more specifically, opinion mining technology, can be used to enhance students’ learning experience. Universities seek and gather opinion and feedback from students about the courses they have taken through student evaluation of teaching (SET) surveys. Feedback from students to their teachers is one way in which students and teachers interact with each other. Therefore, how teachers respond to feedback can have an impact on their relationship with their students and on learning and teaching quality. There are several cognitive challenges in interpreting student feedback reports, including information overload, pattern recognition and ambiguity. Better understanding of the vast amount of survey output will lead to better responses to that feedback. An opinion mining tool (app) has been designed for this purpose as part of this project. Opinion mining can be used to gain additional understanding and insights from the large amount of student feedback in a way that mitigates the cognitive biases of the teacher. The app allowed us to explore the relationship between structured and unstructured data. We analyse student feedback on five courses with and without the aid of this opinion mining app. In particular, we were able to explore the relationship between the Likert scores and textual comments. This revealed insights which were not obtained from reading the feedback before it was analysed by the application.

Item Type:Conference or Workshop Item
Glasgow Author(s) Enlighten ID:Kim, Dr Yunhyong and Selvaretnam, Dr Geethanjali and Bradley, Ms Lynn
Authors: Bradley, L., Selvaretnam, G., and Kim, Y.
College/School:College of Social Sciences > Adam Smith Business School > Accounting and Finance
College of Arts > School of Humanities > Information Studies
College of Social Sciences > Adam Smith Business School > Economics
Copyright Holders:Copyright © 2019 The Authors
Publisher Policy:Reproduced with the permission of the Author

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