Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online

Shakeri, G. and McCallum, C. (2021) Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online. In: CHI EA '21: Extended Abstract of the 2021 CHI Conference on Human Factors in Computing Systems, 08-13 May 2021, ISBN 9781450380959 (doi: 10.1145/3411763.3451713)

Abstract

A third of global greenhouse gas (GHG) emissions are attributable to the food sector, however dietary change could reduce this by 49%. Many people intend to make eco-friendly food choices, but fail to do so at the point-of-purchase. Educating consumers on the environmental impact of their choices during their shop may be a powerful approach to tackling climate change. This paper presents the theory- and evidence-based development of Envirofy: the first eco-friendly e-commerce grocery tool for real shoppers. We share how we used the Behaviour Change Wheel (BCW) and multidisciplinary evidence to maximise the likely effectiveness of Envirofy. We conclude with a discussion of how the HCI community can help to develop and evaluate real-time tools to close intention-behaviour gaps and ultimately reduce GHG emissions.

• Item Type: Conference Proceedings
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Shakeri, Dr Gozel
• Authors: Shakeri, G., and McCallum, C.
• Subjects: B Philosophy. Psychology. Religion > BF Psychology; Q Science > QA Mathematics > QA75 Electronic computers. Computer science
• College/School: College of Science and Engineering > School of Computing Science
• Research Group: Multimodal Research Group
• ISBN: 9781450380959
• Copyright Holders: Copyright © 2021 Association for Computing Machinery
• First Published: First published in CHI EA '21: Extended Abstract of the 2021 CHI Conference on Human Factors in Computing Systems: 390
• Publisher Policy: Reproduced in accordance with the publisher copyright policy

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