Using social media during job search: the case of 16–24 year olds in Scotland

Mowbray, J. and Hall, H. (2021) Using social media during job search: the case of 16–24 year olds in Scotland. Journal of Information Science, 47(5), pp. 535-550. (doi: 10.1177/0165551520927657)

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Social media are powerful networking platforms that provide users with significant information opportunities. Despite this, little is known about their impact on job search behaviour. Here, interview (participants = 7), focus group (participants = 6) and survey (n = 558) data supplied by young jobseekers in Scotland were analysed to investigate the role of social media in job search. The findings show that Facebook, Twitter and LinkedIn are the most popular platforms for this purpose, and that the type of job sought influences the direction of user behaviour. Frequent social media use for job search is linked with interview invitations. The study also reveals that although most jobseekers use social media for job search sparingly, they are much more likely to do so if advised by a professional. Combined, the findings represent a crucial base of knowledge which can inform careers policy and be used as a platform for further research.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Mowbray, Dr John
Authors: Mowbray, J., and Hall, H.
College/School:College of Social Sciences > School of Social and Political Sciences > Economic and Social History
Journal Name:Journal of Information Science
Publisher:SAGE Publications
ISSN (Online):1741-6485
Published Online:11 June 2020
Copyright Holders:Copyright © 2020 The Authors
First Published:First published in Journal of Information Science 47(5): 535-550
Publisher Policy:Reproduced under a Creative Commons License

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
190423ESRC Doctoral Training Centre 2011...Mary Beth KneafseyEconomic and Social Research Council (ESRC)ES/J500136/1Research and Innovation Services