Doyle, G. (2020) Convergence. In: von Rimscha, B. and Kienzler, S. (eds.) Management and Economics of Communication. De Gruyter: Berlin, pp. 151-168. ISBN 9783110587166 (doi: 10.1515/9783110589542-008)

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Driven by growth of the internet and the spread of digital technology, convergence has been an especially powerful driver of change in media and communications industries over recent decades. This chapter considers how digital convergence has affected production and distribution strategies across media and approaches to content and the implications posed for policy. In analysing industry responses to convergence, this chapter highlights the economic, managerial and regulatory implications of one strategy which has been particularly prevalent amongst media firms: that of adopting a ‘multi-platform’ approach in which, at all stages in the process of producing and supplying media, emphasis is placed on distribution across multiple digital platforms and avenues. Convergence and its implications for industry and society have emerged as major themes in research about policy and regulations for media and communications. As well as looking at how media companies have adapted to convergence, this chapter analyses some of the key concerns raised for policy and regulation.

Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Doyle, Professor Gillian
Authors: Doyle, G.
College/School:College of Arts & Humanities > School of Culture and Creative Arts > Theatre Film and TV Studies
Publisher:De Gruyter

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
166371Multi-platform media and the digital challenge: Strategy, Distribution and Policy'Gillian DoyleEconomic and Social Research Council (ESRC)ES/J011606/1Arts - Theatre, Film & Television Studies