Food tourism policy: deconstructing boundaries of taste and class

de Jong, A. and Varley, P. (2017) Food tourism policy: deconstructing boundaries of taste and class. Tourism Management, 60, pp. 212-222. (doi: 10.1016/j.tourman.2016.12.009)

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Recent discussions from the journal of tourism management call for more critical deconstructions of the political and economic structures that shape policy and planning. The present paper takes up this call, using a post-structualist framework to examine Scotland's food tourism landscape. Utilising Foucauldian discourse analysis to deconstruct 2,312 media sources collected through a Factiva database search, we illustrate how policy discourses privilege middle class cultural symbols through official food tourism promotion, marginalising particular foods positioned as working class. We find that this is particularly evident through the example of the deep fried mars bar; where, despite touristic desires, classed media discourses constructed it as global, bad and disgusting, and therefore an embarrassment to official tourism bodies. We conclude by discussing the broader importance of attending to the marginalising and silencing effects tourism policy exerts when the power values and interests involved in its formation are not critically appraised.

Item Type:Articles
Additional Information:This paper is part of the Gastrocert project – financed through the Heritage Plus Joint Program Initiative and managed within the United Kingdom through the Arts and Humanities Research Council (Grant number: AH/N504439/1).
Glasgow Author(s) Enlighten ID:de Jong, Dr Anna
Authors: de Jong, A., and Varley, P.
College/School:College of Social Sciences > School of Social & Environmental Sustainability
Journal Name:Tourism Management
ISSN (Online):1879-3193
Published Online:15 December 2016
Copyright Holders:Copyright © 2016 Elsevier Ltd.
First Published:First published in Tourism Management 60: 212-222
Publisher Policy:Reproduced in accordance with the publisher copyright policy

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