Carter, S. and Shaw, S. A. (1993) The UK apple industry: production, markets and the role of differentiation. British Food Journal, 95(10), pp. 23-28. (doi: 10.1108/00070709310048443)
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Abstract
Describes a number of serious challenges facing the British apple industry. Concludes that the way forward lies in moving away from competition in commodity markets by differentiating and branding the product, and that opportunities are available for traditional British varieties such as Cox and Bramley in fresh, processed and juicing sectors.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Carter, Professor Sara |
| Authors: | Carter, S., and Shaw, S. A. |
| College/School: | College of Social Sciences |
| Journal Name: | British Food Journal |
| Publisher: | MCB University Press |
| ISSN: | 0007-070X |
| ISSN (Online): | 1758-4108 |
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