Baker, M. J., Badot, O., Bernard, K., Brown, S., Brownlie, D., Carter, S. , Chan, K.C., Cova, B., Crosier, K., Diamantopoulos, A., Donaldson, B., Ennis, S., Ghauri, P., Hart, S. J., Leeflang, P., Littler, D., McDermott, M. C., McGregor, L., Rajagopal, S., Tixier, D. and Webb, J. (Eds.) (1995) Marketing Theory and Practice. Macmillan Publishers Limited: Houndmills, Basingstoke, Hampshire. ISBN 9780333641828
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Publisher's URL: https://link.springer.com/book/10.1007%2F978-1-349-24260-3
| Item Type: | Edited Books |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Carter, Professor Sara |
| Authors: | |
| College/School: | College of Social Sciences |
| Publisher: | Macmillan Publishers Limited |
| ISBN: | 9780333641828 |
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