Carter, S. (1997) Book reviews. Journal of Marketing Management, 13(7), pp. 328-329. (doi: 10.1080/0267257x.1997.9964476)[Book Review]
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Abstract
Managing Retail Productivity and Profitability by David Walters and Dominic Laffy (Macmillan, 1996). Hardback £45, Spread- sheet model £9.95 available separately from author (not reviewed). ISBN No 0333645499.
| Item Type: | Book Reviews |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Carter, Professor Sara |
| Authors: | Carter, S. |
| College/School: | College of Social Sciences |
| Journal Name: | Journal of Marketing Management |
| Publisher: | Dryden Press |
| ISSN: | 0267-257X |
| ISSN (Online): | 1472-1376 |
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