Felzensztein, C., Gimmon, E. and Carter, S. (2010) Geographical co-location, social networks and inter-firm marketing co-operation: the case of the salmon industry. Long Range Planning, 43(5-6), pp. 675-690. (doi: 10.1016/j.lrp.2010.02.006)
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Abstract
This study looks at the factors that influence the development of marketing co-operation among cluster-based firms. It examines data from SMEs operating within the salmon farming industry in two different regions: Scotland and Chile. Analyses indicate that informal social networks help explain the observed relationship between geographical proximity and inter-firm marketing co-operation, especially for firms located in peripheral rural communities. A theoretical model is proposed for further research in the field that, until recently, has been traditionally analysed only by economists. Practical implications are suggested for practitioners and policymakers.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Carter, Professor Sara |
| Authors: | Felzensztein, C., Gimmon, E., and Carter, S. |
| College/School: | College of Social Sciences |
| Journal Name: | Long Range Planning |
| Publisher: | Elsevier |
| ISSN: | 0024-6301 |
| ISSN (Online): | 1873-1872 |
| Published Online: | 30 April 2010 |
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