Pret, T., Shaw, E. and Carter, S. (2015) Stimulating Creativity: the Key to Developing Novel Ideas. In: 38th Institute for Small Business and Entrepreneurship Conference 2015, Glasgow, United Kingdom, 11 Nov 2015,
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Abstract
This paper explores how and why entrepreneurs employ their creativity to develop ideas. Specifically, we investigate facilitators and inhibitors of creativity and explore strategies that creative entrepreneurs pursue during the ideation process.
| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Carter, Professor Sara |
| Authors: | Pret, T., Shaw, E., and Carter, S. |
| College/School: | College of Social Sciences |
| Journal Name: | 38th Institute for Small Business and Entrepreneurship Conference 2015, United Kingdom, 11/11/15 |
| Related URLs: |
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