Online Customer Ratings: Does Format Matter?

Kostyk, A. and Niculescu, M. (2016) Online Customer Ratings: Does Format Matter? Summer AMA Conference 2016: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing, Atlanta, GA, USA, 05-07 Aug 2016.

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Item Type:Conference or Workshop Item
Glasgow Author(s) Enlighten ID:Kostyk, Dr Alena
Authors: Kostyk, A., and Niculescu, M.
College/School:College of Social Sciences > Adam Smith Business School > Management

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