Luxury Brand Identity and Digital Strategy: Modern vs. Traditional Luxury Brands

Cowan, K. and Kostyk, A. (2018) Luxury Brand Identity and Digital Strategy: Modern vs. Traditional Luxury Brands. 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Calabria, Italy, 3-4 Sept 2018.

Full text not currently available from Enlighten.

Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Kostyk, Dr Alena
Authors: Cowan, K., and Kostyk, A.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record